Request for Designs

Fair Housing Education and Outreach Campaign

Make the Road New York (MRNY)

Summary

With funding from the U.S. Department of Housing and Urban Development (HUD) Fair Housing Initiatives Program (FHIP), MRNY is participating in a national campaign to raise awareness of housing discrimination against individuals based on their national origin and to educate individuals about their rights under the Fair Housing Act. In addition to national outreach efforts led by our national partners, National Association for Latino Community Asset Builders (NALCAB) and National Coalition for Asian Pacific American Community Development (National CAPACD), we are conducting local education and outreach efforts through our social media platforms and local networks. To enhance our outreach efforts, we are requesting graphic designs created by local artists that communicate the theme of our campaign, reflect the cultural and linguistic diversity of our community, and can be disseminated through social media to raise awareness of fair housing rights and protections for individuals. The artist whose design is selected will receive a $1,000 honorarium.

The theme for our campaign is: Fair Housing. Shared Opportunity in Every Community.                               

About MRNY

Make the Road New York (MRNY) is a 19,000-member community organization that builds the power of immigrant and working communities to achieve dignity and justice by using four core strategies: community organizing, policy innovation, transformative education and provision of survival services. MRNY has storefront community centers in the immigrant enclaves of Bushwick, Brooklyn; Jackson Heights, Queens; Port Richmond, Staten Island and Brentwood, Long Island.

Description and Guidelines for Design

MRNY is requesting graphic designs that convey the theme of our fair housing campaign, reflect the cultural and linguistic diversity of our community, and raise awareness of housing discrimination based on national origin (in particular for Latino immigrants), fair housing rights, and how to take action against discrimination. Design submissions will be reviewed by a committee comprising representatives from MRNY and our national partners. The committee will select one design, which will be submitted to HUD for approval to be used in our campaign. The artist of the selected design will receive a $1,000 honorarium for their work. If approved by HUD, the design will be incorporated into our social media campaign. HUD reserves the right to deny use of the design in our HUD-funded social media campaign. MRNY, our national partners, and HUD will retain all rights to the selected and approved design. Artists should keep the following in mind when creating their work for submission:

• The theme of our campaign is: Fair Housing. Shared Opportunity in Every Community.
• The campaign’s goal is to increase awareness of fair housing rights and how to report discrimination.
• The campaign will focus on educating individuals who may face housing discrimination based on their national origin.
• The specific format of the design work is open, but all submitted designs should be easily shared via Twitter, Facebook, and other social media platforms.
• We encourage submissions in Spanish and English. Most of our members speak Spanish as their primary language.
• For basic facts about the Fair Housing Act please visit the following website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/fair_housing_equal_opp/FHLaws/yourrights

• For examples of outreach materials that HUD currently uses please visit the following website: http://portal.hud.gov/hudportal/HUD?src=/program_offices/fair_housing_equal_opp/marketing
• For specific examples from our campaign and from our work generally, please view the following social media accounts:
• https://www.facebook.com/MakeTheRoadNewYork
• @maketheroadny

Instructions for Submission

Submit the following to by 11:59pm on Sunday, September 25, 2016:

• Graphic design in a format that can be easily used in social media and printed outreach flyers (high resolution)
• Short paragraph describing the graphic design work and how it will help meet the goals of the campaign (500 words)
• Short biography (500 words)

Timeline

• Request for designs released – August 30
• Submissions from artists due – September 25
• Announcement of selected design – October 28

Payment of Honorarium

To receive the $1,000 honorarium, the selected artist must submit an IRS Form W-9 and release form to MRNY. MRNY will provide these forms to the selected artist. Payment will be issued in the form of a check from MRNY made out to the artist and must match the name shown on the W-9.

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For submissions and questions, please copy BOTH contacts below in your email:

Jose Lopez, MRNY Organizing Director

 Jose.Lopez@maketheroadny.org 646-496-9469

Sebastian Barreneche, MRNY Communications Associate

Sebastian.Barreneche@maketheroadny.org 718-418-7690 x1246