A coalition of progressive advocates with the backing of prominent Democratic elected officials in New York is launching a multimillion-dollar campaign to boost the prospects of adding the Equal Rights Amendment to the state constitution.

Major money is being put behind the effort being launched by the group New Yorkers for Equal Rights. The coalition expects to spend at least $20 million, with plans to raise even more.

The campaign is set to include TV ads, direct mail pieces as well as grassroots education in the lead-up to next year’s vote. Voters next year will consider the amendment to the state constitution in a referendum.

The effort is being led by prominent progressive organizations, abortion-rights groups and labor unions: 199SEIU United Healthcare Workers East, Make the Road New York, NAACP New York, National Institute for Reproductive Health Action Fund, New Pride Agenda, New York Civil Liberties Union, New York Immigration Coalition, North Star, Planned Parenthood Action Fund, and Planned Parenthood Empire State Acts.