A coalition of community groups is taking aim at Mayor Eric Adams’ proposed cuts to some social services by launching a digital advertising campaign Tuesday, NY1 has learned. The graphics in the five-figure advertisement buy feature a cut-out of a grinning Adams in sunglasses over images of students, families, and seniors, according to copies provided to NY1.

The effort is led in part by Make the Road New York and The People’s Plan. The pressure campaign comes in the final weeks of the Adams administration’s negotiations with the City Council over the city budget.

Adams and his team have argued that city agencies must be run more efficiently to offset the cost of housing migrants and footing labor contracts.

Natalia Aristizabal, deputy director of Make the Road New York, listed proposed reductions in funding for early childhood education, libraries, and CUNY as among the coalition’s concerns.

“New Yorkers deserve the truth about what Mayor Adams is doing,” Aristizabal said. “We need a budget that invests in care for our families, not cuts to the services on which our communities rely.”